ABInBev Iconic Brands: Leffe

Anheuser-Busch InBev, the worlds largest brewer Brewer acquired rival SABMiller for $100 billion in 2016. Although ABInBev can claims a 600 year old brewing tradition, its recent history started when in 1987 Interbrew was created from the combination of two Belgian breweries: Artois (Leuven) and Piedboeuf (Liège, Jupille) which then became InBev, in 2004 with the combination of Interbrew and the Brazilian brewer AmBev. In 2008 InBev and Anheuser-Busch combined into Anheuser-Busch InBev, with its global headquarters in Leuven, Belgium.

ABInBev’s best known beer brands are Budweiser, Stella Artois and Corona. But they also own some iconic classics like Becks, Leffe, Hoegaarden and Bellevue.

This week we saw Leffe in South African liquor stores for the first time. Leffe is ABInBev’s most historical beer brand, dating back nearly eight centuries. Labeled as the “original abbey beer” South African beer enthusiasts will finally be able to enjoy a beer from this category at a reasonable price. I remember sourcing Leffe for a speciality beer shop who retailed it for nearly R60. It should now be available for less than R20.

What I am look forward to is tasting the Leffe fresh from a keg. A fresh Leffe draught in an iconic Leffe glass!