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SAB launches Castle Lite Lime
4 SEP 2014 10:29
Capitalising on the growth in the flavoured beer market, the latest beer extension is Castle Lite Lime. Flavoured beer is considered one of the fastest-growing sectors in the beer market globally, growing 7% by volume in 2013, according to Euromonitor International. Read More…
SAB revives Fransen Street brewery
August 29 2014 at 05:02pm By SAPA
SABMiller – Newscast/SABMiller PLC – Credit: One Red Eye/Philip Meech.
Johannesburg – SA Breweries (SAB) has revived the Fransen Street brewery to launch a speciality beer brand, the company said on Friday.
The brand, to be known as No 3 Fransen Street, would initially consist of three types of beers, being a cream ale, Irish red ale, and krystal weiss, SAB said in a statement.
They would be available from September 29, brewed on a seasonal basis and distributed to a few outlets in Johannesburg and Pretoria.
“The styles will change monthly until the most popular styles have been identified,” SAB said. Read more…
Castle launches a premium draught beer | August 15, 2014
Castle Lager has introduced a new beer to its portfolio, the 1895 Draught which is targeted at the rapidly premiumising and urbanising South African beer consumer.
The Castle 1895 Draught is a contemporary, authentic alternative in premium beer, based on the original 119-year old recipe by founder Charles Glass and perfected through modern brewing techniques. Under the positioning of ‘Progressive Craftsmanship’, it has been crafted by a new generation of brewmasters to represent ‘the best of then and now’.
SAB Brands: Castle, Castle Lite, Castle Milk Stout, Hansa, Carling Black Label, Miller Genuine Draft, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, Redd’s, Brutal Fruit, Sarita, Skelter & Flying Fish Flavoured Beer.
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