Welcome to Holger’s Industry Guide, where you can access all the information and contacts I have made over the last 22 years, working as a sales rep, a brand, and marketing manager, as a distributor and a wholesaler, as a brand owner and now as a publisher and writer.
Visit a Brewery, learn from the master … the brewmaster.
I love talking about beer, and sharing my beer adventures, and if you are interested in Beer and Craft Breweries, please join me on my beer adventures, see “Ale Trail”. There is no better place to learn about beer, than in a brewery. Learn from the (brew) master himself. The Beer Book will guide you to all the breweries that welcome visitors. (Includes R2000+ worth of FREE craft beer.)
Order your copy here: Beer Book
Craft Beer Map
I have used this information to make my Web app, which can help you find Craft Breweries, Cideries, Distilleries and special retailers. To find a craft brewery near you, simply go to www.aletrail.co.za on you smartphone or computer and you will find a map showing all the great outlets near you. You can even add new breweries or outlets yourself. Please feel free to do so!
Craft Beer Jobs
Craft Beer Jobs is a very targeted platform to advertise and find employment opportunities in the craft brewing and liquor industry in South Africa. A great place to connect with brewers, sales reps and employers. The group has quickly grown to over 600 members.
The Industry Guide
My latest project is The Industry Guide. If you want to receive a free digital copy, updated every month, please add your details here: http://eepurl.com/Jbhnj
You might brew the best beer in the world but if you can‘t sell it no one will know.
Work with Holger
“Surround Yourself With Success” – join Holger’s “Craft Network”
Holger consults to breweries, distilleries, distributors, brand owners and other leaders in the liquor industry. Specifically:
- Specialist Retailers, here is a video at Hillcrest Tops: https://www.youtube.com/watch?v=jBimE6xf-kk
- Brand Owners
- Distributors & Importers
- Festival & Event Organisers
- Equipment Suppliers
- Brewing & Homebrew suppliers
Consulting: From R5000+Vat per day
Speaking: From R10000+Vat